How to Seamlessly Incorporate Branding into Your Commercial Court Design
If you are a manager or owner of a business, you understand the importance of branding in connecting with customers and presenting a seamless marketing experience for your company. These concepts hold true for those who own or manage a commercial athletic court.
Incorporating branding into your commercial court design is a powerful way to enhance brand visibility, create a memorable experience, and reinforce your brand’s identity. Whether you are looking for game court branding for schools, corporate campuses, or event venues, C&C Courts can help you integrate your brand into the design of your athletic court.
Strategic Logo Placement
The most obvious and impactful branding action is to place your logo on the court. There are several areas on the court where your logo can go, such as center court, key area markers, backboards or hoops, nets, scoreboards, and entry/exit points.
You don’t need to place your logo in all of these areas, but a few of these locations can help imprint your brand’s name and identity in your customers’ minds.
Brand Color Integration
When you think of specific brands, you likely also think about their brand colors. The colors you choose are typically integrated into your logo, website design, business cards, and other marketing and promotional materials. If you have an athletic court, you can include your brand colors to evoke emotion and recognition.
Some locations for brand colors on a game court include:
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Court surface colors
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Line markings
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Accent colors/paint
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Scoreboard colors
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Seating areas
Custom Typography and Messaging
Your brand's typography and messaging are almost as important as your logo. Brand slogans or mottos can be integrated into baselines, sidelines, and adjacent areas. If you have a custom font for your brand, you can use it for court numbering or wayfinding signage.
Surrounding Elements and Environment
Branding extends beyond the court lines and can integrate into the entire athletic zone. Some ideas include:
Best Practices for Seamless Integration
Like all branding and messaging efforts, your execution should be seamless. Let’s look at some best practices for seamless brand integration for a game court:
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Consistency is key, so keep all branding elements consistent with your brand guidelines.
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Balance aesthetics and functionality by making sure your messaging and branding do not distract from the playability of the athletic court.
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Choose durable materials and maintain the visuals to ensure longevity.
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For branding locations, consider sightlines from spectator areas, common walkways, and potential camera angles.
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Work with a professional court designer to ensure a cohesive and impactful result.
Contact C&C Courts Today to Design and Build Your Commercial Game Court
C&C Courts offers exceptional athletic court design and build services in Wisconsin. Our “Design a Court” feature is a great way to test your branding and design ideas on a 3D rendering of a game court. With our experts, you can ensure your business’s branding is consistent and works for you rather than against you.
Request a free quote online today or give us a call at 414-856-5690!
